The Shopping Night Barcelona. An annual event hosted on Barcelona’s emblematic Passeig de Gràcia. Top fashion stores, Gaudi buildings and luxury hotels set the stage for a night of shopping and events until the early morning hours. Together with The Shopping Night Barcelona, Flumotion, CTL Comunicació and Easypromos created a unique experience that allowed online and offline fans to become part of the event.
This new concept combined a live streaming of the VIP Photo Call and Party, with a contest in Facebook, where fans could win exclusive VIP tickets and one night in the Chic & Basic hotel. The contest was created with Easypromos’ Premium Facebook application, while CTL Comunicació was in charge of the audiovisual production and Flumotion’s Online Video Platform powered the live streaming.