Flumotion Live Video Platform

The Barcelona Shopping Night

The Shopping Night Barcelona. An annual event hosted on Barcelona’s emblematic Passeig de Gràcia. Top fashion stores, Gaudi buildings and luxury hotels set the stage for a night of shopping and events until the early morning hours. Together with The Shopping Night Barcelona, Flumotion, CTL Comunicació and Easypromos created a unique experience that allowed online and offline fans to become part of the event.

This new concept combined a live streaming of the VIP Photo Call and Party, with a contest in Facebook, where fans could win exclusive VIP tickets and one night in the Chic & Basic hotel. The contest was created with Easypromos’ Premium Facebook application, while CTL Comunicació was in charge of the audiovisual production and Flumotion’s Online Video Platform powered the live streaming.