What Video Platform do you need for your online marketing strategy? (First Part)
The question of choosing a video platform is often a dilemma for companies that want to elaborate a video marketing strategy. In general, the strategy objectives are often decisive in choosing between a free solution or a professional video platform. Professional solutions have some advantages which not only have to do with its functionality as we now explain.
This post belongs to a series of articles about Free Video Platforms Vs Professional Video Platforms. On a previous post we already put in context what type of video platforms are currently available on the market and we will soon publish a free complete guide about it.
When a company decides to start working with a Professional Video Platform it may be already carried on video marketing activities. Maybe if a company knew from the very beginning how a professional platform can enrich its strategy, it would start working with it directly without the prior step of using a free platform. One of the main factors influencing the professional platforms is controlling the distribution across multiple channels and having the ability to centrally manage online content; providing a tool to automate the videos posting on various sites such as Facebook, Twitter or Reddit, besides publishing it on the corporate website.
The engagement, the strength of the professional platforms.
Video marketing actions intended to generate customer engagement usually fit better with Professional Video Platforms since it is important to work well design and branding issues. For any company that has already implemented a campaign of brand awareness, the next step is to achieve the engagement. With this objective, controlling the display environment is very important and this is frankly difficult on free platforms, where advertising is controllable to some extent and related searches can play tricks on us.
When the marketing needs a special focus on brand image, it requires an online video platform, which allows the video player insertion on the corporate website, and the inclusion of calls to action and recommended links in the player. Thanks to these professional functions the possibility of losing online users decreases.
Professional solutions offer the possibility of including advertising in the video file, a company can increase online sales thanks to this function, which we may also refer to as monetization through videos. An example might be: a surf school which uses the call to actions to link them to a registration form. Another example might be a Kitchen goods manufacturer that could use the recipe videos to link them directly to the product pages.
Integration with the company marketing tools.
In addition, any professional solution like the Flumotion platform allows integration with other enterprise tools. Thanks to this integration automatic notifications can be sent to personal email accounts as new videos are being published achieving a greater degree of segmentation and dissemination.