What kind of events are a bet for live streaming?
The immediacy, within the discourse of the media, is something that the audience specially appreciates. The fascination and excitement of live, the real McCoy.
We associate the live broadcast with characteristics like reliability and transparency. These attributes are interesting from the perspective of marketing without forgetting that there are many reasons why streaming is an valuable option for any event.
Television is the first mediator of stories, from which we learned. Satisfies audience’s voyeursim, from fiction building to broadcasts where it plays the “window” role to the world.
Many of its formats along with the user-generated content, have years of expansion in the network thanks to downloads. Later, in the light of streaming technology, “on demand” audiovisual distribution was the first to become a business opportunity for technological (and economic) reasons.
Today we can say that the time of “live” has arrived. There are contents in which theexcitement of live is a substantial value and there are also sectors that have traditionallygenerated interesting content for the company and have remained outside of traditional television.
Which sectors have a chance in the world of live events?
Conferences & Trade Fairs:
The sector embarks itself on the use of new technologies and applications for ticket distribution or communication with visitors.
With streaming the organization gets the internationalization of new products, researchs and even networking events as well as greater hosting capacity, with an audience morespecialized and highly interested.
Not all media or all potentially interested companies can attend all events but streaming offers them real-time, not only the live production but any supplementary materials and discussion forums that allow interaction.
We can find one example on the city councils which can now cover the events which they sponsor or provide to the initiatives that the council subsidises a wider dissemination (cultural events, local festivals, exhibitions, concerts, associations…).
They can also open the local, regional or national policy to citizens with direct sessions or provide official communications that can also be accessed by the media, as if it was anewsroom. The Spanish House of Representatives or the Madrid City Council have already enabled their own channels.
37% of online content consumed is sports, behind consumption and foreign film series and it is significant that social media has shown interest in measuring the conversation by theme as evidenced by the acquisition of SportStream by Facebook.
Fans who follow lower divisions competitions and children’s championships appreciate toolsthat connect them with all the latest news. Federations, clubs and fans have an opportunity oflaunching channels that contribute to the expansion of the sport.