Trends in Streaming Television: CES 2015 review
New businesses are interested in streaming. The pressure on traditional audiovisual market players is increasing. They must adapt to the new digital trends which is an openness to new business models that are being explored. Users, active audience, increasingly consuming online video and the keys of this consumption mark the technological trends that were discussed at CES 2015
Television is already connected.
TVs connectivity is not a debatable requirement but manufacturers do not reach a standard for navigation.
Although only 22% of Internet users are using Connected TV 87% already knows it. That added to the brands commitment makes it the time to renew your TV, purchasing decisions are influenced by the access to the new online services that lower the cost of premium content over existing alternatives. And this despite the fact that content platforms increase their development costs inevitably having to adapt to different devices.
The spectator expects entertainment with high quality and total immersion in the living room of his home.
According to the Consumer Electronics Association acquisition of 4K screens be more than double in the next year.
This trend that has marked the manufacture of televisions in 2014 has made content distributors committed to expand its entertainment offering it in 4k, and have made the streaming 4k the real trend of 2015.
Premium content is built as a model.
Although still in some countries, such as Spain, the consumption of illegal content is widespread, user experience improvement will expand OTT services.
Cable operators like Sling and TV broadcasters like CBS opt for payment streaming. They are trying to restructurate its content offering as consumers want to save money paying only for what interests them.
In the coming years we will see in the packets the number of channels is reduced rental options will be introduced and services will be personalized. “The important thing is to be seen” says the CEO of CBS, Leslie Moonves in his presentation at CES 2015. The quality of content will be critical for PPV.
New devices appear
New devices appear as wareables or which together with connected cars mobile devices are a challenge for content distributors, manufacturers, advertisers and application providers to achieve a unified experience in consumption; continue viewing between screens or provide rich content to these devices.