The WorldCup predicts a record of consumption on online TV
Last 2nd June the FIFA opened the International Broadcast Centre (IBC) in Rio de Janeiro. This structure of 55 thousand square meters will operate as the central office, providing images to 86 media rights holders (from 41 countries).
The IBC at Rio, will be one of the most advancedinformation centers in the world during the months of June and July 2014.
According to the Executive Secretary of the Ministry of Sport Luis Fernandes
IBC is important because it’s there to ensure that half of the world’s population, around 3 billion people, are able to watch the World Cup, despite not being in Brazil. It was a great effort that enabled us to connect, through the use of optical fibre, Brazil’s Amazon region to the federal broadband programme, integrating that region to the grid for the first time. It is a great legacy that the World Cup will leave behind for Brazil”.
IBC also plays a key role in this sports event as it will create a legacy far beyond the WorldCup in terms of technical infrastructure of telecommunications in Brazil. To give us an idea of the magnitude of the IBC, in 2010 in South Africa, more than 179 stations in 70 countriescarried their productions out there with more than 13,000 employees.
FIFA will give broadcasters the opportunity to offer expanded content services to try to meet a growing demand from the viewers, as well as offering an experience of “second screen”.These viewers increasingly see live streaming broadcasts from their smartphones and tabletsand this is why broadcasters have the chance to customize the apps and video player.
Record revenues of $ 4 billion
According to“This Thursday, June 12, will see the kick-off of the 2014 FIFA World Cup in Brazil. The World Cup is a premium property for free-to-air broadcasters in particular, due to its ability to generate high audiences in many territories. For example, in major European markets, tournament matches typically generate the highest sports audiences in that particular year. The German audience for the 2010 World Cup semi-final between Germany and Spain exceeded 30 million viewers, the first time a single German broadcaster had exceeded an audience of this size,”. “The World Cup’s ability to generate such audiences means that broadcasters and sponsors pay premium rights fees to secure rights to broadcast, or be associated, with the tournament. The 2014 tournament is likely to generate record high revenues for FIFA, which has forecast broadcast and commercial revenues of around $4 billion.” says Houlihan.
Some curious facts about the World Cup
- 64 matches will be played and 32 teams participate.
- Brazil will have 12 stadiums, of which Maracana is the largest with a capacity of 73,531spectators.
- The last World Cup was followed by 3.2 billion viewers representing 46.4% of the total world population.
- Every game will be broadcasted on 34 cameras and 3000 employees who work for 48 countries.
- The winning team will receive a prize of $ 35 million.
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