The videomarketing in 2015
Certainly, strategies for persuasion, are not very different from those we already knew; exciting or provoking laughs still produces infallible videos.
But then, what else? Online video ends here? What about virality?
The future of online video goes through investigating new forms of user consumption, and develop the technology to guide the user, who is the navigation’s owner.
1. Campaigns must to be designed for every screen.
The use of mobile devices is particularly focused on entertainment and it’s increasing video viewing. Multiscreen must be a marketing priority as Gartner predicts that by 2018, 50% of Internet hits will come from these devices. Device manufacturers are betting on larger screens in order to increase mobile consumption and the use of images is also expanding: on all screens. Other essential considerations in the case of smartphones are loading speed, brevity and file size as downloading data is often limited.
2. Communication is not only multidevice, but also multispace.
Knowing why and how users connect to applications, websites or social networks in which we want to have presence is necessary to optimize our videos and get a better UX.
We must align our goals depending on the distribution source which might be e-mail marketing, a certain Social Network, or a website where our advertising is being displayed. Dealers are currently increasingly navigation data collection and that is why programmatic advertising is a trend also in video distribution.
Another example is the Samsung S4 campaign, where calls for participation, games (or contests) operate, … streaming allows us to perform actions directly which can become viral.
Emotion. If you do not laugh, you have to move. If you want to make use of storytelling, the advantage of video over the word is the ability to move. Do not miss out!