Online video consumption grows by 43%
According to an article published in the journal Puro Marketing, online video consumption has experienced a strong 43% growth over last year. During the second quarter of 2014 38.200billion online videos were viewed.
The study of online global consumption that the article mentions, is the one that Adobe has released in the second quarter of 2014, and which reveals shocking information as 38,200million online videos have been displayed in the period. This high figure confirms that consumption of this media is a growing trend.The number has grown by 43% over the same period last year. The study concludes thatonline video has become a component of leisure for consumers and thus becomes a great opportunity for content creators and big brands.
The online TV grows
Consumption of online video is no longer based solely on YouTube, viral videos and / ormusic, more and more professional and longer content is being searched. Online TV videosconsumption has increased up to 388% this year. The content of these videos is mainly about sports and online movies.
Large networks such as HBO and CBS announced that will allow viewers to register only for online service (remember that in the US these are subscription-based television services). This clearly shows a turnaround in the television industry.
According to the study published by Adobe, the use of smartphones exceeds the use of tablets for online video consumption. 13% of viewings are performed on tablets and 13.6% using smartphones. Growth rates indicate that the future trend will lean more towards smartphones, which have experienced a growth of 58% in the second quarter.