The great adventure of the Barcelona World Race began on December 31st with the beginning of the race from the port of Barcelona. This time Flumotion collaborates actively in the global coverage of the event, providing streaming services for the live broadcast of the race through its official website.
Flumotion has been the selected company for streaming the Barcelona World Race 2014, and it’s also one of the sponsors in the section of Technology Providers. Thus, Flumotion since the start of the race until the end of the competition will handle online live broadcasts of major events.
The streaming this year plays a key role in the communication strategy of the Barcelona World Race. The initiative for the organization to provide a comprehensive monitoring around the world through its official streaming broadcasts adds to the impact on traditional media. Thus, during the months that the event takes place, the viewer can enjoy daily live broadcast of a program with news of the day, broadcast from the Moll de la Fusta of Barcelona at 14.30. These programs can be viewed live and on demand later in official channels, the official website and Barcelona World Race social networks.
The Barcelona World Race is the only race around the world sailing with two skippers and nonstop. It’s a circumnavigation starting and finishing in Barcelona, where external aid is permitted but subject to rules that penalizes it. It is a sporting challenge and an ocean adventure that tests the human limits. It is organized by the FNOB (FNOB).