Adobe and the Interactive Advertising Bureau (IAB) have recently published their reports on the state of digital video in 2015. If we review the results of the reports there is a common point in both, users spend more time watching videos on their mobile and advertisers are already taking note of it. According to data published in the Adobe Digital…
During the day most of us will see some online video. Whether these are informational or entertainment videos, we have adopted the use of video in our daily lives. The companies have already begun to take advantage of this and are beginning to incorporate video into their communication strategies and marketing activities. In the case of adoption for corporate use,…
Online video has experienced an extraordinary growth in recent years, only in 2014 grew by 43% compared to the previous year, as we discussed in previous post. Moreover, 100 million users worldwide view online videos daily. Given this growth, major brands are forced to include this tool as a key part of their online marketing strategies. According to a study…
Workplaces are changing and dynamic and flexible workers are in demand, with involvement in all areas of the company, so the communication is key to motivate and encourage these relations. Large companies are working on the new environment and many others are born directly with the intention of integrating the online communication as part of their daily operations. Every day…
When we want to use the video to put us on the map or when we are beginning in the video marketing, it’s very common to work a strategy in some of the free video sharing platforms. Specifically, the most common actions are the distribution of branded videos, streaming of live events and contents that match with our Inbound Marketing…
Marketing managers are facing an evolving market, fragmented and difficult to understand. In this context, video is revealing its strengths, it is a cohesive element of the marketing strategy and profitable because it is a format that can be distributed through many channels. Video Advertising The programmatic ad purchase is still one of the main channels for the distribution of…
The question of choosing a video platform is often a dilemma for companies that want to elaborate a video marketing strategy. In general, the strategy objectives are often decisive in choosing between a free solution or a professional video platform. Professional solutions have some advantages which not only have to do with its functionality as we now explain. This post…
Traditional advertising, to conquer new spaces, search and find formulas to get viral on the Internet. Certainly, strategies for persuasion, are not very different from those we already knew; exciting or provoking laughs still produces infallible videos. But then, what else? Online video ends here? What about virality? The future of online video goes through investigating new forms of user…
The analytical and statistical tool that only a professional streaming online video solution can provide you will help you to detect if your event is a success and what moment has attracted most attention. It is very important to know if your content is interesting for your users and if they get to see the whole event. Metrics and data. Thanks…
In general, video marketing campaigns increase consumer confidence and engagement with brands. Thanks to video content, you can improve traffic and SEO to your website by up to55%. These videos can be viewed from multiple devices. Flumotion has launched an innovative solution for video marketing, Enterprise Video Platform,which will be presented the next 12th and 13th March at the eShow…