Companies are attracted to the creation of useful video content, mainly training content, to publicize their businesses. In the case of SMEs social networks are being used to disseminate these helpful videos and to a lesser extent, for internal training. Let’s see how a professional video platform can improve the proposal of free social networks and how these professional platforms…
Workplaces are changing and dynamic and flexible workers are in demand, with involvement in all areas of the company, so the communication is key to motivate and encourage these relations. Large companies are working on the new environment and many others are born directly with the intention of integrating the online communication as part of their daily operations. Every day…
When we want to use the video to put us on the map or when we are beginning in the video marketing, it’s very common to work a strategy in some of the free video sharing platforms. Specifically, the most common actions are the distribution of branded videos, streaming of live events and contents that match with our Inbound Marketing…
Marketing managers are facing an evolving market, fragmented and difficult to understand. In this context, video is revealing its strengths, it is a cohesive element of the marketing strategy and profitable because it is a format that can be distributed through many channels. Video Advertising The programmatic ad purchase is still one of the main channels for the distribution of…
The question of choosing a video platform is often a dilemma for companies that want to elaborate a video marketing strategy. In general, the strategy objectives are often decisive in choosing between a free solution or a professional video platform. Professional solutions have some advantages which not only have to do with its functionality as we now explain. This post…
Today we begin a series of articles that discuss from the point of view of business objectives, the differences between online video platforms, whether for video on-demand to live streaming. It is common when recognizing the value of the video as a business tool, a company may know what the streaming is and why they may need it, but do…
Online video is emerging as a future investment for online businesses. Consumers revealed at Animoto a year ago that 73% felt closer to the purchase, after seeing a video of the product or service. We can say that the data of the new study ‘The connected Consummer‘ shows that companies that have chosen to include streaming videos on their websites,…
In previous post we have talked about the benefits that video content can deliver to our website. According to the study recently published by Vidyard, 82% of the marketing professionals surveyed believe that video content achieves the goals of their campaigns. Not only meets the objectives, but also 60% believe it is a goodinbound marketing tool. In this post we give some tips…
We all know YouTube’s place in the world of online video. This post does not pretend to detract the advantages that we can benefit from a free online video platform like YouTube, but if we take into consideration a number of crucial features to carry out our marketing strategy then we will find out that YouTube video can not offer…
As we explained in our previous post, the use of online video has grown dramatically in the last years. Companies can no longer ignore the fact that the video is an essential marketing channel that also offers them the opportunity to explain their products and services in a much more detailed and effective way than text. The video is also…