Can online video generate customer engagement?
Online video has experienced an extraordinary growth in recent years, only in 2014 grew by 43% compared to the previous year, as we discussed in previous post. Moreover, 100 million users worldwide view online videos daily.
Given this growth, major brands are forced to include this tool as a key part of their online marketing strategies.
According to a study recently published by ReelSEO, 93% of marketers are already using video in their marketing campaigns, of these, 82% believe that online video has a positive impact on the end customer.
Today, there are many businesses tools to create own video content for a very low or even free cost in some cases (Animoto, Wevideo, Magisto …). Companies have the possibility to reach their potential customers wherever they are and at any time of day.
What do you think? Do you think that online video would eventually replace all printed material?