using streaming for communicationWorkplaces are changing and dynamic and flexible workers are in demand, with involvement in all areas of the company, so the communication is key to motivate and encourage these relations. Large companies are working on the new environment and many others are born directly with the intention of integrating the online communication as part of their daily operations.

Every day we see how startups, large companies and SMEs strive to establish new channels of external communication but the key to success of a corporation is also in the staff having the necessary tools to participate in the company goals, establish internal connections and progress in their training. Let’s see how video can help in these communication cases in the business environment.

In what cases a free Video Platform can help

Free platforms can only cover some aspects of daily exercise for the companies. Probably this is the category in which a free platform may offer less for the uses for which online video is required, the platform should provide the company with an important basis for securitization and support service with extensive dedication, especially in the case of large enterprises.

Whether it is an SME or a large corporation, the commercial / marketing team usually have the first contact with these applications. With free video platforms you can make video calls in cases where customers or potential customers do not require personal attention, ie to provide a customer service in a precise moment, or even a meeting to save time and travel expenses for both parties.

Imagine for example a consultancy firm, they could use live online video to do some video calls and thus replace certain visits of the commercial team. Another example could be a company of computer equipment for SMEs, a business with little volume of customers who can afford to pay an online Customer Service.

You can also use these social networks as an on cloud storage system and publish material or sample videos so the company staff can share and access this material at any time or place.

With Google Hangouts or Livestream it is also possible to make internal conference or videoconference calls between two meeting rooms using the privacy settings. Youtube video allows saving the videoconference after the meeting has ended, on the contrary Livestream free account doesn’t allow it.

The use of these social networks is always conditioned to the security of our content, when it is not a priority or the brand image that we can transmit and these issues obviously concern more to large corporations, which usually opt for custom solutions. But for some small and medium enterprises free video platforms may be valid specially when these limitations are known.

 A meeting in an environment like the offered by social networks is probably not the most suitable for a company that wants to take care of your branding. YouTube video offers other video suggestions as part of your communication and all this takes place in a controlled and limited environment. If these channels are only used to perform video conferencing, it may be necessary to create a corporate channel in the network and therefore a continuous effort to mantain and update it.

When do I need a professional video platform?

As businesses begin to use video professionally, they realize its benefits and starts the expansion of online video within the different business areas. Then, profitability appears thanks to using professional platforms such as Flumotion, as these allow centralizing all enterprise video applications and business information safely. Let’s see these applications:

  • Courses and certifications generally from the IT departments.
  • Interviews of the HR department.
  • Videoconferencing for communication between computers or meetings between different business locations.
  • Sales team video calls.
  • Catalogs and content for the sales team.
  • Customer video calls.
  • Webinars and other exclusive customer materials.
  • Product presentations.
  • Business events.
  • Internal video sharing platform (a “corporate YouTube).

 In addition to these uses, we highlight a priority for businesses on streaming applications which is controlling marketing campaigns, an issue that we’ve discussed before.

When choosing a professional online video platform we must take into account that each focuses more on objectives than others. Some focus more on training, more in marketing and other on internal communication tools, but they are all working to improve their solutions and meet their weaknesses.

Choose between these payment platforms makes us define our objectives prior to conducting an investigation into what aspects are better covered and the different features. Overall though, these platforms create very complete and custom streaming solutions, we must assess priority to:

  • Records & promotions management.
  • Effectiveness of the search system.
  • Video editors.
  • Diversity of options for capturing files.
  • Facilities for users to upload their own material.
In many cases companies choose customized solutions to find the professional platform that fits their needs. At this point, companies value the reliability, scalability, flexibility and price of the platform, as it’s clearly stated in this report.
Finally from the Flumotion experience, the fundamental issues of concern to the IT responsibles are support service and security. As for support, the telephone availability 24×7 is valued, besides the possibility of travelling to provide on-site support for live events and the experience of the support team.
With regard to security, since it is a complex issue, we will dedicate a section in this series of posts about online video platforms to evaluate concretely what solutions meet the specific security systems.