We all know YouTube’s place in the world of online video. This post does not pretend to detract the advantages that we can benefit from a free online video platform like YouTube, but if we take into consideration a number of crucial features to carry out our marketing strategy then we will find out that YouTube video can not offer them. In many cases we only get to discover these, once we have set up our video channel.

 1 Transfer of rights to use your videos to YouTube

When we accept to create our online video channel with a free platform like YouTube we are accepting the transfer of rights of use of our videos. For example in YouTube, whenever you upload a video we must accept the following conditions:

“By submitting User Submissions to YouTube, you hereby grant YouTube a worldwide, non-exclusive, royalty-free, sublicenseable and transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform the User Submissions in connection with the YouTube Website”.

Not only that, but if we detect misuse of our videos we will have to report it and send a mandatory copyrights certificate with every removal request, probably passing by a crucial time that may damage the image of our brand.

2  No control over the related videos

When a user views a YouTube video about a particular subject it’s likely that in the right side of his screen will appear a list of related videos with the searched topic, in the example shown in the image we have made a search for “lactose-free milk” when viewing videos of a particular brand two competitor brands appear in related videos.

relacionados.

Captura_de_pantalla_2014-07-22_a_la(s)_16.00.31

We cannot customize the video player

Therefore, our video marketing strategy automatically devaluates since we can not strengthen our brand, for example, by customizing the player with our corporate colors. Moreover, in case of embedding the video hosted on our web the YouTube logo will always remain visible in the video player.

Examples of the players of Spanish preserving Isabel & Loewe using their own corporate video player:

Player_Isabel

Player_Loewe

Restrictions beyond our control

Some companies have restricted access to sites like YouTube for reasons of employee productivity. This prevents the display of our content in this free platform.

Difficult access to technical support

The only communication with YouTube support department is through email, so the resolution of any issues we may have with our videos will be noticeably slower. While an online payment platform, will provide you phone or even on site support in most cases.

6 Easily downloadable content

Download content from YouTube is relatively simple and there are many sites that explain how to do it. Although this does not mean that it should occur in all cases, someone could make improper use of our videos and completely outside of our control.