Flumotion develops end-to-end WebTV solution for Cuatro, a major Spanish TV channel

Flumotion WebTV provides viewers with a state-of-the-art user experience while optimising workflow and reducing costs for Cuatro. This end-to-end yet modular solution includes signal acquisition, encoding, multi-format transcoding, streaming of contents and state-of-the art interface design.

The advanced media back office allows for content management and optimal monetisation through rich media advertising. Via this back office Cuatro has control over the content and the advertising campaigns. Within seconds a new video can be uploaded, an ad can be changed or any TV broadcasts can be encoded and offered live within playCuatro. The combination of all these features makes the Flumotion online video service portfolio unique in the market.

The 3D interface features an easy and intuitive media center like navigation. As opposed to text and static images the entire site focuses on video content as the primary focal point of the WebTV. The video wall provides a natural starting point guiding the user through the featured content. While in full screen mode the media centre navigation enables a lean back viewing experience, which is unique compared to solutions offered by other WebTV providers.

PlayCuatro provides advertisers with advanced rich media solutions, while promoting and strengthening the community among the viewership. Videos are labelled according to popularity ("most viewed"), interaction ("most voted") and publication time ("most recent", "about to expire"). This additional information about the content and a search engine within the portal allow for a more personalised viewing experience.

The player allows users to promote content virally thanks to the inclusion of web 2.0 tools that allow content to be shared via social networking sites such as Twitter, Facebook, Yahoo, MySpace and others. Users can also keep informed by subscribing to the RSS feed, which can be received for an individual channel or all the channels.

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