L’Oréal is a point of reference for cosmetics and beauty products worldwide. Present in more than 120 countries, L'Oréal Paris revolves around one philosophy: to innovate and offer top performing products at great prices to the greatest number of consumers.

Project

• Broadcast live catwalk shows, backstage footage, and photo calls direct from Cibeles Madrid Fashion Week via the L'Oréal Paris Facebook page www.facebook.com/loreal. 
• Offer consumers and followers the opportunity to interact with live content through the new Facebook page; live streams of the shows, beauty workshops and commentaries from well-known fashion bloggers. 
• The aim of L'Oréal Paris is to advise and serve all those who enter their online space, creating a
  lively and engaging dialogue by offering promotions, competitions and tips via communication
  channels of the company. Video is a key element for this lively dialogue.

Why Flumotion?

• Thanks to rapid integration and multi-format technology, Flumotion is the ideal partner for the streaming of live events. 
• Flumotion has a strong reputation when delivering live content and has been used by many
  international brands and events, at one point successfully streaming to 75,000 concurrent users. 
• Flumotion facilitates seamless integration into existing social media channels such as Facebook. 
• Using social media networks such as Facebook to broadcast live events enables brands to effectively create a direct relationship with their end users. This in turn naturally creates thriving communities around their content and brand.