The Streaming Blog

Infographic: Use of online video in companies

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During the day most of us will see some online video. Whether these are informational or entertainment videos, we have adopted the use of video in our daily lives. The companies have already begun to take advantage of this and are beginning to incorporate video into their communication strategies and marketing activities. In the case of adoption for corporate use,…

Using a professional Video Platform for Training

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Companies are attracted to the creation of useful video content, mainly training content, to publicize their businesses. In the case of SMEs social networks are being used to disseminate these helpful videos and to a lesser extent, for internal training. Let’s see how a professional video platform can improve the proposal of free social networks and how these professional platforms…

80% of Internet traffic will be online video in 2019

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Cisco, the leading American networking solutions multinational, has recently published a study in which reveals that in 2019 80% of Internet traffic will be online video, still a more impressive figure than the 64% of last 2014. For the United States the data is even more impressive with an estimate of 85%. In the category of “online video” includes short…

The influence of social audience in the media

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Television has always been the big event. Traditionally, TV shows have been the focus of our discussions and have been an influence for our opinions. It’s somehow logical that social TV has appeared due to the rise of social networks. Social Networks have changed human communication at all levels. These have become new communication channels to provide a place to…

The new consumers of online video

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The millenial generation really starts to matter. Now it is they who set the trends but the entrance of the Generation Z in the consumer segment capacity, pushes a new behavioral change. You can notice the influence of the younger on online video. There’s an increase of people finishing their cable television services to switch to streaming services but also,…

The online video and television in the new multi-screen reality

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Technology now offers a wide variety of devices, from which we can access online video content. Nielsen explores this trend with a new report entitled “The screen wars”. The user options have multiplied and meaning many more opportunities for content creators and brands. In the context of a global audience favored by Internet, Nielsen discusses user’s digital behavior in more…

Live streaming, a must have to entrepreneurs

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A few years ago, any brand would have wished to access television, but something much more desirable had been appearing in live tv programs, which gather more viewers around the screen. Until now, streaming has provided visibility and other benefits to those pioneers adopting technology. If we review some of these companies we realize that their commitment to video is…

Streaming consumption consolidates over traditional television

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The report recently published by Nielsen pretends to discover what devices, services or platforms (mainly streaming) are mostly consumed by viewers on their leisure time. Nielsen’s conclusions are clear. We have not abandoned traditional television or we are close to doing so, with almost 50% of leisure time dedicated to it, according to the average data collected by Nielsen. The…

The media on the multiscreen environment: multi-device streaming

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Any television that wants to develop their Internet activitytoday, must be prepared for cross-platform as society is multi-device. Previously, users could only release the content thanks to WOM now they can interact with it and share it anywhere. Broadcasters and other audiovisual distributors are trying to adjust to the progress speed of the digital world and simultaneously discover the keys of…

Number of Online Video Users Set to Reach over a Billion by 2016

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ABI Research has recently released figures which predict the number of online video viewers around the world will increase from 780 million to 1.3 billion by 2016. The study, Over the Top (OTT) and Through the Middle, explains that this increase can be largely attributed to the rapidly increasing OTT video industry, with companies such as Netflix, Hulu and Apple´s…