In March this year, we were introduced to the new ‘UK Radioplayer’, a collaboration of the UK’s largest radio stations which joined together to provide a system for listening to their stations over the net. It was yesterday reported that the Radioplayer drew in 5.7 million unique users during the month of May, a “really encouraging first set of figures” according to Andrew Harrison, chairman of Radioplayer.
The player, which was initially hailed as “a quiet breakthrough”, has 238 participating stations from across the country, an increase of 81 stations since it launched. It has recently introduced a player building tool which will help smaller stations get on board.
Michael Hill, Radioplayer’s managing director stated that “Growing digital radio is a long game, but we now have two magic ingredients. A simple consistent Radioplayer with millions of users, and an industry working collaboratively on its digital future”. Later this year, Radioplayer is expected to reveal mobile apps for the iPhone and iPad.
Research group RAJAR estimated that 5.3 million people in the UK listen to the radio via the internet each week.
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