Flumotion Blog | Online Video and Streaming

Flumotion Contextual Commenting

May 12, 2010 in OVRP, Streaming Technology with 3 Comments

If a player is embedded on to a third party website, the comments stay within the video and they can be managed via Flumotion WebTV 360 BackOffice

Comment sections on video websites have become almost ubiquitous in a web that is increasingly orientated around social media and community. The idea of Contextual Commenting is an important expansion of this concept, a further step in tying people to the media that interests them.

Contextual commenting enables users to write comments that are directly linked to an assigned point of time within a video. This enhances the ability of users to interact with media in a way that is engaging and directly relevant to the content. Continue Reading…

Flumotion First in Spain to Stream Major Event Live to iPad

May 12, 2010 in Online Video News, Streaming Technology with 2 Comments

Flumotion will stream La Noche de Cadena 100

Last month 15,000 people packed into El Palacio de Deportes in Madrid to see to artists such as Alejandro Sanz perform live for La Noche de Cadena 100. The event helped raise funds for victims of the devastating earthquake that shook Haiti earlier this year. The concert was a huge success and sold out in under a month, so good job Flumotion streamed the concert live, making sure everybody who couldn’t get a ticket was still able to watch the event online.

Thousands more fans followed the event through social media websites and through a specially developed Flumotion player that was synced with Facebook Connect, allowing viewers to access exclusive content and watch the show from multiple angles. For users who missed the live stream, the concert is now available on demand via Cadena 100’s official YouTube channel. Continue Reading…

5 Ways to Include Online Video in Your Marketing Strategy

May 7, 2010 in OVRP, Streaming Technology with 0 Comments

According to recent research from Comscore data video views per user have increased by 80% in the past year

More and more people are watching videos online and according to recent research from Comscore data, video views per user have increased by 80% in the past year. The average internet user watched 173 videos in March 2010, an increase from the same time last year when users watched an average of 96 videos.

Online video is not only altering the way people watch content, but how businesses today successfully market to their audiences. Nothing is more effective than the power of persuasion in any marketing strategy and online video exploits this perfectly, creating trust, while highlighting product benefits and sharing knowledge in the shortest possible time.

The video streaming experts of Flumotion have helped me put together 5 different ways to effectively include online video in your marketing strategy. Continue Reading…

Combating Network Bottlenecks Caused by Increased Demand for Mobile Video

April 29, 2010 in Online Video News, Streaming Technology with 1 Comment

Europeans Spend More Time Using Mobile Internet Than Reading

The rapid rise in the use of Smartphones and the continuing increase in data consumption has led to network bottlenecks and an increased pressure on providers to solve this accelerated rise in demand.

As telcos face tough competition on price nowadays, investing in network improvements presents a big challenge for them. A possible solution to finance the necessary bandwidth increase is to create revenue streams through new business models and partnerships. If telcos want to provide services for the increasing multimedia content demand, they could partner with specialised streaming technology companies and start offering multimedia CDN services. A partnership like this can provide new revenues that can be reinvested in their network infrastructure, ensuring preparation for the ever growing demand of content from end users. Continue Reading…

3D Video: Coming Soon to a Computer Screen Near You

April 27, 2010 in Streaming Technology with 0 Comments

During the past 6 months 3D video has become one of the biggest talking points in technology. This is no doubt largely due to the success of Avatar, currently the highest grossing movie of all time. But as far as 3D is concerned, it’s not exactly new technology, it has been offered many times before. The problem is that the technology hasn’t been mainstream enough to be successful, until now, thanks to Hollywood blockbusters such as Avatar and now Alice in Wonderland, 3D technology is becoming more prominent on TV,computer screens and in cinemas throughout the world.
Continue Reading…