A recent YouGov study commissioned by RealNetworks shows that nearly half of 18 to 25 year olds spend as much time consuming online video as they do watching TV. A third even prefers the computer for watching television and video. This clearly illustrates that companies who fail to include online video in their business strategies risk losing audience and enable others to create a competitive advantage.
Small and medium sized businesses are taking advantage of online video by making it an integral part of their digital strategies. We here at Flumotion have seen streaming requests from small and medium companies triple in 2009 alone. In order to meet this growing demand, we have developed and launched new affordable live and on demand streaming services that are instantly setup online. Flumotion’s multi-format technology has been used for both live and on demand streaming for international brands and major events. Among them, a fashion show by MANGO, the presentation of Cristiano Ronaldo in 2009 and a speech from Creative Commons Founder, Lawrence Lessig, from Harvard Law School.
“We provide the top companies and broadcasters with streaming services, but have realised that there is a huge potential of providing packaged services to smaller companies”, explains Flumotion Store Manager, Fernando Fumagalli. “Our new offering enables companies of any size to contract, pay and configure a streaming service within minutes”, adds Fumagalli. These new service packs are only available online in the Flumotion Store, which automates payment and configuration of the service. This automated process reduces administrative costs and allows Flumotion to pass on these savings to clients.
These new streaming services come in seven different packs that are competitively priced and easy to configure, eliminating the need for contracting costly infrastructure and bandwidth separately.
‘Live Event’ Streaming Service – This pack includes 200 Gb traffic, enough for a two hour event streamed to 600 concurrent viewers, at a quality of 350 Kbps.
‘On Demand’ Streaming Service – This pack includes 500 Gb of traffic, which is equivalent to viewing a five minute video 25,000 times, at a quality of 512 Kbps.
All packs include the Flumotion Media Console, a tool for the effective management of content and analysing statistics. Traffic consumption alerts can be enabled and therefore, videos adapted user behaviour based on statistics.