Comment sections on video websites have become almost ubiquitous in a web that is increasingly orientated around social media and community. The idea of Contextual Commenting is an important expansion of this concept, a further step in tying people to the media that interests them.
Contextual commenting enables users to write comments that are directly linked to an assigned point of time within a video. This enhances the ability of users to interact with media in a way that is engaging and directly relevant to the content.
Contextual Commenting is still a pretty uncommon feature in the video player market, and as such viewers are still discovering new ways they can share and contribute to notable moments within a video.
If a player is embedded on to a third party website, the comments stay within the video and they can be managed via the Flumotion WebTV 360 BackOffice. When watching a video, markers appear during the course of the video time-line, visibly indicating the different points of the stream which contain comments. Users can add comments at the same time points as previous comments, or view all the comments made within the video. The system supports user names to identify comments made by the same user. If users wish, they have the ability to disable this feature at any time.
Flumotion are always developing Advanced Streaming Features that enable businesses to interact with their audience and build thriving communities around their products or services. Find out more here…
Pingback: Flumotion’s Advanced Streaming Features
Pingback: End Users: The Key Element in Video Technology
Pingback: Flumotion Web TV 360: Effective monetisation of content