The progressive nature from watching to actively participating has increased amongst consumer brands. The rise of social media has contributed to the increasing behaviour of sharing, with Nielsen reporting that time on social networking sites were up by 82% – year over year.  Viewers now want to participate and share content.  Find below 5 top ways that we enable our clients customers to engage via our players:

Integrate Social Networking Tools

Within our WebTV solution, we can integrate social networking tools into the player. It is here that the consumer/viewer can have a say, and in a much easier and effective way than ever before.  This can be seen with our successful WebTV project ‘play cuatro’, where we give Cuatro users the ability to share the content via popular networks such as Twitter, Facebook and other features such as share with friend. The benefit of implementing such a tool is that it helps to increase coverage and generate qualified visitors. Your user will become your greatest referral partner. Continue Reading…