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Nielsen Launches Online Video Measurement Tool

June 20, 2011 in Online Video News with 0 Comments

Yesterday saw the launch of Nielsen VideoCensus, the UK’s first industry-endorsed online video measurement tool which determines how people consume and engage with internet video content.

The new tool lets media owners and advertisers accurately measure the size and demographics of their online video audience, as well as obtain metrics such as the total number of videos viewed and average viewing time.

New data taken from Nielsen VideoCensus shows that in April 2011, 26.9 million people viewed streamed video in the UK either from home or from the workplace. YouTube was the most popular site for watching online video content with 19.5 million unique UK viewers, followed by the BBC with 9.1 million viewers, VEVO with 5.3 million viewers and Facebook with 4.4 million viewers. Continue Reading…

YouTube bets on live streaming

June 17, 2011 in Industry Events, Online Video News with 0 Comments

Good times await the live streaming of video online. Cristina Delgado, Partner Manager at YouTube, recently confirmed that the video portal will make its first live broadcast to the Spanish public on July 1, when it will stream the Copa América Argentina 2011 to 50 countries. In an exclusive interview for the Flumotion blog, held after the Digital Music 2.0 seminars at the advanced music festival, Sonar 2011, Delgado stated that live streaming is one of the big bets for YouTube this year.

YouTube’s strategy of streaming live sporting events has already been carried out by various sports leagues with the help of Flumotion’s multi-format and multi-device technology. In 2009, the Federation of Regional Organizations of Radio and Television employed Flumotion’s technology to broadcast the Champions League and in 2010, the International Basketball Federation contracted Flumotion’s Online Video Platform so its members could access on demand training videos. Continue Reading…

Number of Online Video Users Set to Reach over a Billion by 2016

May 31, 2011 in Online Video News with 1 Comment

ABI Research has recently released figures which predict the number of online video viewers around the world will increase from 780 million to 1.3 billion by 2016.

The study, Over the Top (OTT) and Through the Middle, explains that this increase can be largely attributed to the rapidly increasing OTT video industry, with companies such as Netflix, Hulu and Apple´s iTunes remaining at the forefront. The survey identifies Netflix as the clear frontrunner in OTT revenues, with iTunes and Hulu each representing around 15% of the market. The OTT industry is not only expected to see an increase in content but also more enhanced ways of accessing and recommending it. Continue Reading…

Online Video Reaches over 19 Million Monthly Users in Spain

May 19, 2011 in Online Video News with 0 Comments

The online video industry in Spain continues to prosper according to recent statistics, with an increasing number of Internet users watching more online video each month.

comScore, a leader in Internet marketing research, recently published data showing that in March 2011 over 3 million videos were viewed by more than 19 million internet users in Spain. The typical viewer watched an average of 36 minutes of video per day, a 17% increase from January’s report. Continue Reading…

Canal Extremadura Launches New ‘De Pueblo en Pueblo’ Website

January 19, 2011 in Online Video News with 0 Comments

For over two years Flumotion has provided encoding, transcoding and streaming services to Canal Extremadura

For just over two years, our team here at Flumotion has been providing encoding, transcoding and streaming services to the Spanish TV channel ‘Canal Extremadura‘. Its latest project saw the launch of a new web page called ‘De pueblo en pueblo’. The site features virtual video tours exploring every corner of Extremadura, a beautiful region in the south of Spain which has more than 300 villages. This new initiative, which was created in just under two months, was developed in collaboration between Flumotion, Telefónica and Solucionex, Canal Extremadura’s web agency.

This online video project is a great example of just how flexible Flumotion’s WebTV is, which uses APIs for easy integration with an external CMS and the integration of metadata in order to optimize search results. This enables clients to launch their project in record time without having to invest much time and money in custom development. Continue Reading…