6 Ways Flumotion WebTV Monetises Video Content

Streaming content online is great, but how do you gain a return on your investment? Whether streaming for a broadcaster, brand or ecommerce website – Flumotion have developed advanced tools and features that effectively help optimise your streaming ROI.

1 – All services under one roof

When investing in a streaming solution it normally means working with a number of companies in order to fulfil the streaming chain. Flumotion WebTV eliminates the need for multiple partners, this is because we provide all the services needed, from design right through to the delivery of content. We also assign a dedicated technical manager that will personally oversee each project and ensure product integration is completed on time and to a high standard. This not only saves the time of your workforce, but eliminates expenditure that is normally associated with multiple agencies and sub-contracting.

2 – Advertising

Flumotion WebTV comes with the option of adding the Flumotion Advertising Module or any other third party ad server. With this module advertising campaigns can be managed easily via a web browser and statistics can be reported to help effectively optimise advertising revenue. The following video advertising formats are supported:

• Player mid-roll
• Player pre-roll
• Player post-roll
• Overlay, horizontal + vertical
• Overlay, interactive
• Picture in picture (PIP)
• Ticker
• Watermark

3 – Branding

Flumotion have an experienced in-house team of UI designers in order to offer creative and unique visual end user experiences, which are incomparable to competitors. All Flumotion WebTV services are 100% customisable, ensuring viewers engage with an unmatched viewing experience. This will ensure higher repeat visitors and raise the notoriety of your brand and as a result higher advertising revenues.

4 – Community Tools

We have integrated a number of viral syndication tools that will allow your viewers to easily share content from your Flumotion WebTV. Thanks to advanced web 2.0 tools, users are able to recommend friends and publish content on social network sites such as Facebook, twitter, Digg, yahoo and more are being constantly added. Viewers also have control over what section of the video is shared, the whole video or a certain part of it through email.

5 – User reach

Flumotion WebTV converts video content into multi-format to ensure maximum audience and a number of devices are reached. Video streams can be watched via the web, mobile (iPhone, Android) and media-centre environments. End-user behaviour is taken into consideration when developing and updating Flumotion WebTV and Streaming Platform, ensuring none of your viewers are left in the dark.

6 – Increase Organic Traffic

Major search engines such as Google are beginning to take video serious and as a result high indexing opportunities are highly attainable if adopted early. That is why Flumotion WebTV has been developed with SEO in mind, to help increase organic traffic and expand the viewership of your WebTV without spending a penny on advertising. Meta-data can be customised and additional fields can be added all through a web based management system.